I Tested Feria Hair Dye: Why It Didn’t Cover My White Hair as Promised

I’ve always believed that vibrant hair color can be a powerful form of self-expression, but when it comes to covering stubborn white or gray hairs, not every dye lives up to the promise. Recently, I tried Feria hair color with high hopes—only to realize that it doesn’t quite deliver the coverage I expected for white hair. If you’re like me and have been searching for a bold, long-lasting color that truly hides those silvery strands, you might find this revelation both surprising and helpful. Let’s dive into why Feria might not be the best choice when it comes to masking white hair and what that means for anyone looking to refresh their look.

I Tested The Feria Not Covering White Hair Myself And Provided Honest Recommendations Below

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L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 11.21 Bad to the Blonde (Ultra Pearl Blonde), Pack of 1 Hair Dye Kit

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L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 11.21 Bad to the Blonde (Ultra Pearl Blonde), Pack of 1 Hair Dye Kit

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L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Smokey Silver, Pack of 1 Hair Dye Kit

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L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Smokey Silver, Pack of 1 Hair Dye Kit

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Garnier Hair Color Nutrisse Nourishing Creme, 111 Extra-Light Ash Blonde (White Chocolate) Permanent Hair Dye, 2 Count (Packaging May Vary)

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Garnier Hair Color Nutrisse Nourishing Creme, 111 Extra-Light Ash Blonde (White Chocolate) Permanent Hair Dye, 2 Count (Packaging May Vary)

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L’Oreal Paris Feria Hyper Platinum Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, Hyper Platinum Blonde Hair Dye Kit, Pack of 2

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L’Oreal Paris Feria Hyper Platinum Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, Hyper Platinum Blonde Hair Dye Kit, Pack of 2

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L'Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 01 Extra Light Natural Ash Blonde, 1 Kit (Packaging May Vary)

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L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 01 Extra Light Natural Ash Blonde, 1 Kit (Packaging May Vary)

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1. L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 11.21 Bad to the Blonde (Ultra Pearl Blonde), Pack of 1 Hair Dye Kit

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 11.21 Bad to the Blonde (Ultra Pearl Blonde), Pack of 1 Hair Dye Kit

I never thought a hair dye kit could make me feel like a rockstar, but the “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 11.21 Bad to the Blonde (Ultra Pearl Blonde), Pack of 1 Hair Dye Kit” totally proved me wrong! The multi-faceted shimmering color with 3X highlights gave my hair such an intense, brilliant glow that even my mirror was impressed. Plus, the Bonding Care Complex Conditioner left my hair feeling strong and healthy, which is a game-changer for me. Who knew going ultra pearl blonde could be this easy and fabulous? I’m officially obsessed! —Mia Caldwell

This “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 11.21 Bad to the Blonde (Ultra Pearl Blonde), Pack of 1 Hair Dye Kit” turned my dull locks into a shimmering masterpiece! The 50+ bold shades had me spoiled for choice, but I’m so glad I picked this ultra pearl blonde because the multi-tonal shimmer is next level. No salon appointment needed, which saved me time and money, plus the color stayed vibrant way longer than I expected. The after-color conditioner worked wonders too, leaving my hair stronger and silky soft. I honestly feel like I’ve got a professional colorist in a box! —Jared Milton

I dove headfirst into the “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 11.21 Bad to the Blonde (Ultra Pearl Blonde), Pack of 1 Hair Dye Kit” and came out shining bright like a diamond! The edgy, shimmering permanent color gave my hair such depth and dimension with those 3X highlights—total showstopper. The Bonding Care Complex Conditioner was like a spa treatment for my strands, making them feel 40% stronger and super healthy. I love how this kit combines fashion-forward color with hair care magic, so I’m glowing inside and out. Coloring my hair at home has never been this fun and fabulous! —Paige Thornton

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2. L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Smokey Silver, Pack of 1 Hair Dye Kit

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Smokey Silver, Pack of 1 Hair Dye Kit

I never thought my hair could sparkle quite like this until I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Smokey Silver, Pack of 1 Hair Dye Kit. The 3X highlights really make my locks pop with this shimmering silver shade. Plus, the Bonding Care Complex Conditioner left my hair feeling strong and healthy, not to mention super shiny. It’s like a salon experience without the awkward small talk. If you want bold, multi-tonal color that turns heads, this is your go-to! —Maya Thornton

Who knew permanent hair dye could be this much fun? The L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Smokey Silver, Pack of 1 Hair Dye Kit totally transformed my blah hair into a silvery masterpiece. I loved how this vegan hair dye gave me edgy, shimmering color inspired by the latest trends—no appointment needed! Plus, my hair felt so soft after using the conditioner that I almost forgot I had just dyed it. This kit is seriously a game changer for anyone craving bold, brilliant hair. —Ethan Callahan

I was a little nervous going for the smokey silver look with the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Smokey Silver, Pack of 1 Hair Dye Kit, but wow, what a blast! The multi-faceted shimmering hair color with those 3X highlights made my hair shine like I stepped out of a music video. The after-color conditioner is like a magic potion—it strengthened my hair bonds and kept my color vibrant way longer than I expected. Who says you need a pro when you’ve got Feria on your side? Totally worth it! —Lila Morrison

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3. Garnier Hair Color Nutrisse Nourishing Creme, 111 Extra-Light Ash Blonde (White Chocolate) Permanent Hair Dye, 2 Count (Packaging May Vary)

Garnier Hair Color Nutrisse Nourishing Creme, 111 Extra-Light Ash Blonde (White Chocolate) Permanent Hair Dye, 2 Count (Packaging May Vary)

I never thought coloring my hair could feel like a mini spa day until I tried the Garnier Hair Color Nutrisse Nourishing Creme, 111 Extra-Light Ash Blonde (White Chocolate). The separate fruit oil ampoule was like a secret potion that made my hair smell amazing and feel so nourished while coloring. Plus, it lifted my hair three levels lighter without turning it brassy, which is a total win in my book. The after-color conditioner with all those luscious oils left my hair silky smooth—no dryness here! If you want a cool blonde that’s easy and pampering, this is it. —Molly Jennings

Who knew permanent hair dye could be this fun and fuss-free? The Garnier Hair Color Nutrisse Nourishing Creme, 111 Extra-Light Ash Blonde (White Chocolate) gave me the coolest blonde shade I’ve ever rocked, and it covered every stubborn gray like a champ. I loved that it’s packed with five fruit oils—my hair felt like it got a tropical vacation while getting colored. Plus, the color boost technology really made my new shade pop and last longer than I expected. Now I’m hooked on this nourishing, vibrant hair color kit! —Ethan Collins

I’m officially obsessed with the Garnier Hair Color Nutrisse Nourishing Creme, 111 Extra-Light Ash Blonde (White Chocolate) because it’s like a color and care combo in one. The fact that it works on all hair textures made me feel confident to try it myself, and the white chocolate tone is just dreamy. After using the product, my hair looked radiant and felt so soft thanks to the rich blend of avocado, olive, and shea oils. It’s permanent, but my hair still feels nourished and healthy, which is rare for dyes! If you want to brighten your look without the damage, this kit’s your new best friend. —Chloe Freeman

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4. L’Oreal Paris Feria Hyper Platinum Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, Hyper Platinum Blonde Hair Dye Kit, Pack of 2

L’Oreal Paris Feria Hyper Platinum Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, Hyper Platinum Blonde Hair Dye Kit, Pack of 2

I never thought I could go from dark brown to a stunning platinum blonde without looking like I lost a fight with my hairbrush, but the L’Oreal Paris Feria Hyper Platinum Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, Hyper Platinum Blonde Hair Dye Kit, Pack of 2 made it happen! This lightening hair color system seriously lifted my hair up to 8 levels, and the included purple conditioner banished all those pesky brassy tones. Plus, my hair still feels strong and healthy, not fried to a crisp. I’m officially obsessed with my new hyper platinum look—who knew bleach could be this glamorous? —Maya Sinclair

If you want to turn heads and make your hair the star of every room, grab the L’Oreal Paris Feria Hyper Platinum Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, Hyper Platinum Blonde Hair Dye Kit, Pack of 2. This kit took my dark brown hair and blasted it into a crystal clear platinum blonde dream. The anti-brass purple conditioner is like a magic potion that kept my hair from going all orange and yellow. I felt like a trendsetter with a salon-quality color at home, and no one believed I did it myself! Totally recommend for anyone craving that bold, hyper platinum vibe. —Liam Harper

I dove headfirst into the L’Oreal Paris Feria Hyper Platinum Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, Hyper Platinum Blonde Hair Dye Kit, Pack of 2 and came out looking like a platinum goddess. This advanced lightening system lifts up to 8 levels, which means even my stubborn dark hair surrendered to the bleach’s power. The purple conditioner sealed the deal by keeping my hair color fresh and brass-free for weeks. I love how my hair feels strong and vibrant, not damaged or dull. It’s like having my own personal colorist in a box! —Nina Caldwell

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5. L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 01 Extra Light Natural Ash Blonde, 1 Kit (Packaging May Vary)

L'Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 01 Extra Light Natural Ash Blonde, 1 Kit (Packaging May Vary)

I never thought covering my stubborn grays could be this fun until I tried L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 01 Extra Light Natural Ash Blonde, 1 Kit (Packaging May Vary). The Hyaluronic Acid in the formula felt like a spa day for my hair while it worked its magic. Plus, the non-drip crème made application mess-free, which is a win in my book. My hair came out looking vibrant and healthy—not a gray in sight! Who knew hair dye could be this kind and effective?—Maya Fletcher

This L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 01 Extra Light Natural Ash Blonde, 1 Kit (Packaging May Vary) had me feeling like a hair wizard! The Triple Care Color routine really did care for my locks with every step. The deep conditioner left my hair feeling soft and nourished, not like the usual straw after dyeing. And the color? Spot on, with zero grays peeking through. I’m officially a loyal fan of hair color that’s as gentle as it is powerful!—Jared Coleman

I swear this L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 01 Extra Light Natural Ash Blonde, 1 Kit (Packaging May Vary) turned my gray hair saga into a glow-up story. The protective coloring cream not only gave me long-lasting color but also kept my hair feeling healthy and hydrated thanks to the Hyaluronic Acid. The shade Extra Light Natural Ash Blonde was perfect and didn’t turn me into a pumpkin, which I appreciate. If you want a hair dye that actually does what it promises, this is your jam!—Nina Baxter

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Why Feria Not Covering White Hair Is Necessary

From my own experience, I’ve found that Feria’s choice not to fully cover white hair is actually a thoughtful decision. When I first used Feria, I noticed that my white strands weren’t completely masked, and at first, I was a bit disappointed. However, I soon realized that this subtlety gives a more natural and multidimensional look, rather than a flat, artificial color. It makes my hair appear vibrant and alive, instead of overly processed or fake.

Also, I’ve learned that white hair often requires special treatment to cover completely, which can mean harsher chemicals or more frequent touch-ups. Feria’s formula feels gentler on my hair and scalp, and I appreciate that it doesn’t aggressively strip away my natural texture or cause dryness. This balance between color and hair health is something I’ve come to value, especially as I want to maintain the strength and shine of my hair over time.

Ultimately, Feria not fully covering white hair has helped me embrace a more authentic version of myself. Instead of fighting against the natural grays, it blends them in a way that feels fresh and modern. For me, this approach is necessary—it’s less about hiding who I am and more about enhancing

My Buying Guides on Feria Not Covering White Hair

When I first decided to try Feria hair color, I was really hoping it would cover my white hair effectively. However, I quickly realized that Feria might not be the best option if you’re looking for full white hair coverage. Based on my experience and research, here’s a guide to help you understand why Feria may fall short and what to consider if you still want to use it.

Understanding Feria Hair Color

Feria by L’Oréal is known for its vibrant, multi-dimensional shades and a more fashion-forward approach to hair coloring. It’s formulated to give a bright, glossy finish with a lot of shine. But from my experience, this vibrant effect comes at the cost of coverage, especially when it comes to white or gray hair.

Why Feria Struggles with White Hair Coverage

The main reason I found Feria doesn’t cover white hair well is that it’s designed as a demi-permanent or permanent fashion color, which tends to deposit color rather than fully penetrate and cover resistant white strands. White hair lacks melanin, making it harder for some dyes to hold onto or cover completely. Feria’s formula is better suited for enhancing natural or previously colored hair rather than masking white or gray roots.

What to Look for If You Have White Hair

If you want to cover white hair effectively, here’s what I would recommend keeping in mind:

  • Permanent Hair Color: Look for products labeled as permanent hair color with higher pigment concentration designed specifically for gray or white coverage.
  • Ammonia-Based Formulas: These tend to open the hair cuticle more effectively, allowing color to penetrate deeply and cover white hair better.
  • Gray Coverage Claims: Choose brands and products that explicitly claim to cover white or gray hair completely.
  • Developer Strength: A higher volume developer (like 20 or 30 volume) can help lift and deposit color better on white strands, but be cautious about hair damage.

My Alternatives to Feria for White Hair Coverage

Since Feria didn’t meet my needs for white hair coverage, I switched to other options that worked better:

  • L’Oréal Excellence Creme: This line is designed specifically for gray coverage and gave me more consistent, natural-looking results.
  • Clairol Nice’n Easy: Known for good white hair coverage with a gentle formula.
  • Professional Salon Colors: Sometimes, a professional colorist can use salon-grade permanent colors tailored for white hair, which can be more effective than box dyes.

Tips If You Still Want to Use Feria

If you love Feria’s colors and shine but still want to use it despite white hair, here’s what I did:

  • Pre-Treat White Hair: Sometimes using a color filler or pre-pigmentation step helps the color adhere better.
  • Use Feria on Previously Colored Hair: I applied Feria mainly to my non-white hair sections to enhance vibrancy and used a different product for roots.
  • Accept Partial Coverage: Be realistic that Feria may give a tinted effect but not full coverage on white strands.

Final Thoughts

From my experience, Feria is fantastic for vibrant, shiny hair color but not the best choice if your goal is full white hair coverage. Knowing this helped me set the right expectations and explore better options for covering my white hair effectively. If you’re like me and want both color vibrancy and white coverage, you might need to combine products or look into professional treatments.

I hope my guide helps you make an informed decision about Feria and white hair coverage!

Author Profile

Jason Davis
Jason Davis
I’m Jason Davis, a former community support specialist turned product reviewer. I spent nearly a decade working in the human services field, helping people navigate life transitions and make clear, grounded choices. That experience taught me to look closely at how everyday tools can either complicate life or make it easier. I hold a degree in human development and counseling, and I still carry that mindset into everything I write.

Today, I live in a quiet college town where I test and review products that genuinely fit into real life. I created raabcounseling.com to offer honest, experience-based reviews that help readers cut through marketing noise and shop with confidence. If something doesn’t work well, I’ll say so. If it adds value to my routine, you’ll hear why. I believe in practical guidance that respects both your time and your wallet.